Whittles Coaches Launches First Centenary-Branded Coach Ahead of 100-Year Celebration

Whittles Coaches, the long-established Kidderminster-based operator, has taken its centenary branding from page to pavement with the launch of its first coach featuring the new design. This marks a major step in the company’s countdown to its 100th anniversary in 2026. 

The striking livery, first revealed on Whittles’ latest brochure earlier this year, now adorns a coach on the road bringing the refreshed look to life for customers and communities across the UK. 

“Our centenary coach is more than a new design it’s a moving tribute to everyone who has travelled with us over the decades,” said Ashley Brown, Managing Director. “It reflects our heritage, values, and excitement for the future.” 

The new branding combines a distinctive colour palette: 

• Lighter Gold: symbolising the warmth and personal touch that have defined Whittles’ customer service for generations.
• Darker Gold: representing strength, resilience and the company’s enduring reputation in coach travel.
• Deep Green: reflecting growth, confidence and pride in every journey undertaken. 

As the first coach featuring the centenary wrap and badge hits the road, Whittles will gradually update its fleet, giving customers a visible reminder of its rich history and forward-looking ambitions. 

About Whittles Coaches 

Founded nearly a century ago in Kidderminster, Whittles Coaches specialises in coach hire, holidays, and day trips across the UK. Renowned for excellent value, friendly service, and quality travel experiences, the company operates a modern fleet and offers door-to-door holidays, day trips, and group hire services. 

For more information, call 01562 820002 or visit www.whittlecoach.co.uk. 

Media Contact 
Niamh Bennett 
Marketing Executive for Whittles Coaches 
Tel: 01564 797052 
Email: Niamh.Bennett@johnsonscoaches.co.uk