About Us
Proudly serving the Midlands with safe, comfortable and friendly coach travel for over 100 years.
Your trusted partner in coach travel
Now part of The Coach Travel Group, Whittles combines decades of local heritage with enhanced nationwide expertise.
From holidays and day trips to private coach hire, we deliver dependable, friendly service backed by a modern fleet and a dedicated team.
Our vision
At Whittles, our vision is to continue delivering exceptional journeys that exceed customer expectations just as we have since 1926.
We are committed to providing reliable, safe and comfortable travel, all delivered with the warm, personal service that has become our hallmark.
From holidays and excursions to school transport, corporate hire and group travel, we aim to be the first choice for individuals, families and businesses across the Midlands and beyond.
As part of The Coach Travel Group, we proudly support a shared mission to raise the standard of coach travel through innovation, customer care and modern, sustainable practices.
Our values
Safety first
People Empowerment
Reliability
Innovation and Progress
Environment, Social & Governance
Pride & Integrity
Our mission
Our mission is simple: to provide outstanding coach travel that puts safety, comfort and customer satisfaction first.
We continually invest in our fleet of fully equipped, air-conditioned coaches and in the training of our friendly, uniformed drivers—ensuring every journey is stress-free, enjoyable and memorable.
Whether it’s a holiday, a day trip, school hire or a large conference event, Whittles is here to make your day exceptional.
As part of The Coach Travel Group, we remain committed to integrity, reliability and environmental responsibility while embracing new ways to enhance every passenger’s experience.
What our customers say
A little bit of history
Whittles’ story begins in 1926, when Ron Whittle’s father and two brothers launched a transport service in Highley, Shropshire, taking miners to and from their shifts and transporting coal between runs.
By 1939, Whittles opened its second office in Kidderminster, and throughout the 1950s the business evolved to focus solely on passenger transport.
Ron Whittle joined the company at age 19 in the mid-1960s. By 1989, Whittles had grown to 50 staff and a fleet of 37 coaches.
- 2004: Whittles was acquired by EYMS, expanding the fleet to 50 vehicles with over 100 staff.
- 2015: Johnsons Coach Travel purchased Whittles and returned the business to its core strength high-quality coach travel.
Today, Whittles continues to build on its proud heritage, combining local roots with modern service excellence.
Our guiding principle
“TRAVEL WITH WHITTLES – TRAVEL WITH FRIENDS!”
We treat every customer like a friend, ensuring your journey is enjoyable, comfortable and
memorable wherever you go.
History about Whittles group
Whittles can trace its roots back to 1926 when Ron Whittle's father and two brothers, based in Highley, Shropshire set up in business supporting taking miners to and from their villages to the pits, and hauling coal in between shift changes.
In 1939 'Go Whittle' opened a second office in Kidderminster and in the 1950s, the brothers decided it was time to specialise; they chose passenger transport and disposed of their trucks.
Ron Whittle joined the company from school at the age of 19 in the mid-sixties and by 1989 they had 50 staff and 37 coaches.
In January 2004 Hull based EYMS purchased Whittles which included 50 vehicles and 100 full time and part time staff. In January 2015 Johnsons Coach Travel of Henley-in-Arden bought Whittles, which by now was a much smaller company and returned to specialising in coach travel.